There are a few ways that you can improve your email delivery rates.
Provide Value
Answer a question or solve a problem for your contact list in your emails. When the content is of value, the email will get opened at a higher rate.
Pay Attention to the Subject Line
Inside Agent Legend we have already set up a 44 character limit to help. A short, to-the-point subject line, that addresses a problem or offers something of value will always have a higher open rate than one that doesn't meet these standards.
Stick to a Schedule
Send your email follow-ups regularly but not too much. This allows your contact list to know who you are and to expect the emails, especially if you are providing value.
Sort and Refresh Your Contact List
Sort your contacts based on their needs and engagement level. This allows you to engage more frequently with interested contacts, while only occasionally following up with older contacts that you don't usually hear back from. Doing this also allows you to tailor your message to different contact lists, which will increase the rate at which they are opened.