How do I avoid my email from getting caught in SPAM filters?

There are several ways to keep your email from getting caught in a SPAM filter. We suggest: 

1. Use your full name in the From: section of the email. 

2. Never use Re: in the subject line if you are initiating a new conversation.

3. Avoid spam trigger words. Some that often show up in Agent Legend campaigns include: 

Affordable, Apply now, Call now, Cash, Compare rates, Debt, Free, Get started, Guarantee, Investment, Lowest price, Instant, Money, Offer, Purchase, Quote, Rates, Refinance, Refund, Save, Score, Terms, and Urgent.

4. Check your image to text ratio. There should be more text than imagery in your follow-up campaigns.