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      Text Message & Voicemail Limits

      To stay ahead of industry regulations and protect your message deliverability, Agent Legend is implementing message length and frequency limitations.

      What’s Changing?

      Effective June 30, 2025, the following limitations and surcharges will apply to automated messages sent through your Agent Legend campaigns:

      Message Length Limits

      Channel Limit Surcharge
      Text Message Max 2 segments per message (300 characters) $0.10 / text over the limit
       

      Frequency Limits (Per Lead)

      Channel Daily Limit Monthly Limit Surcharge for Exceeding Limit
      Text Messages 2 per day 10 per month $0.10 per message
      Voicemails 1 per day 5 per month $0.15 per voicemail
       

      Important: This ONLY impacts automated texts and voicemails. One-on-one replies sent after a lead responds are not impacted.

      Why Is This Happening?

      Mobile carriers are tightening their filters on what they consider high-risk or spam-like behavior. These rules aim to protect consumers and ensure message quality.

      How We’re Supporting You

      Your Agent Legend account includes built-in tools to help you stay compliant and cost-efficient:

      • Flagging System: We automatically flag texts that are too long or exceed your frequency limits.

      • Message Tracking: See how many texts and voicemails have been sent per lead to avoid overages. 

      What Do You Need to Do?

      • Review your existing campaigns for message length and frequency

        • Limit texts to 300 characters or less

        • Avoid sending more than 2 texts or 1 VM per day to a lead

        • Distribute messages across channels (text, voicemail, email)

        • Use texts to prompt engagement, not to deliver lengthy content

      FAQs

      Q: Do these limits apply to manual 1:1 replies?
      A: No. These limits and surcharges only apply to automated campaign messages. You may continue individual follow-ups without restriction.

      Q: What happens if I exceed these limits?
      A: You’ll be charged the applicable surcharge:

      • $0.10 per long text message

      • $0.10 per text sent over daily/monthly limits

      • $0.15 per voicemail sent over daily/monthly limits

      Q: Can I see which messages are flagged?
      A: Yes! Messages at risk are highlighted in your campaign editor.

      Still have questions? Contact our support team — we’re here to help!