How can I keep my emails out of SPAM filters?
To improve deliverability and avoid getting flagged by SPAM filters, follow these best practices:
Use a recognizable sender name.
Always include your full name in the "From" field so recipients (and email providers) know who you are.
Avoid misleading subject lines.
Don’t use “Re:” or “Fwd:” in the subject line unless you’re actually replying or forwarding a message. This tactic can raise red flags with spam filters.
Watch out for trigger words.
Common spammy words can cause your email to be flagged. Try to avoid terms like:
Affordable, Apply now, Call now, Cash, Compare rates, Debt, Free, Get started, Guarantee, Investment, Lowest price, Instant, Money, Offer, Purchase, Quote, Rates, Refinance, Refund, Save, Score, Terms, and Urgent.
Balance images and text.
Emails with more images than text (or only an image) are more likely to be filtered. Make sure your messages contain meaningful text and that any images support—not replace—your message.