What is a Lead Score?
A Lead Score represents how likely a lead is to buy or sell based on their behavior, engagement, and data patterns.
Your Lily Score helps you instantly identify which contacts are most ready to act - so your team can focus on high-intent opportunities instead of spending time on cold or unresponsive leads.
When used consistently, Lead Scoring increases conversion rates and improves efficiency across sales, marketing, and operations.
How Lead Scoring Works
Lead Intelligence analyzes millions of data points — including lead activity, engagement, demographics, and online behavior — to predict conversion likelihood.
Each contact in your database receives a score from 0–100:
- The higher the score, the more likely that lead is to take action soon.
- The lower the score, the earlier that lead is in their decision-making journey.
Leads with a score of 90+ are 4.4x more likely to convert than picking leads at random.
Lead Score Ranges & What They Mean
| Score Range | Stage | Description | Recommended Action |
|---|---|---|---|
| 90–100 | Conversion Stage (Bottom of Funnel) | Actively engaging with your brand and showing strong buying or selling intent. | Make these your top daily priority. Use personalized, 1:1 outreach such as live calls, texts, or video messages. |
| 60–89 | Evaluation Stage (Middle of Funnel) | Leads are researching options and comparing solutions. They’re interested, but not ready to commit. | Nurture with educational drips, success stories, and authority-building content. |
| 0–59 | Awareness Stage (Top of Funnel) | Leads are aware of your brand but haven’t yet shown strong engagement or intent. | Use long-term, automated nurture campaigns to build trust and familiarity. |
Best Practices for Using Lead Scores
- Prioritize high scores (90+) daily. These leads are the most likely to take immediate action.
- Nurture middle scores (60–89). Keep them warm with relevant, value-driven communication.
- Automate outreach for lower scores (0–59). Use email and social media to stay visible over time.
- Combine Lead Score with Persona and Lead Type. This gives you a complete picture of who your lead is and how to engage them effectively.
Quick Example
Lead Score: 92
Persona: “Wealthy Dad Will”
Lead Type: Move-Up Buyer
This lead is highly likely to take action soon. Personalize your outreach with a time-sensitive offer, such as a private showing or free home valuation.
Why Lead Scoring Matters
By focusing on leads that are most ready to act, you’ll:
- Increase conversion rates.
- Improve efficiency across your sales process.
- Spend more time on conversations that count.